ABOUT SASHA

Unleash your inner Viixen, ladies! Sasha is here to change the fashion game. As a Russian-born and Israel/Montreal bred creative queen, Sasha transformed her passion for online shopping and her innate sense of style to ultimately create her own fashion brand and online luxury boutique. Her vision is all about empowering women and making them feel confidently beautiful in her sexy yet sophisticated exclusive collections. This is what SHOP VIIXEN is all about!
 
Sasha graduated from McGill University with a BA degree in Psychology, minoring in both Communications and Behavioral Science. Since she was 15 years old she conquered the art of online shopping and carefully curated her own wardrobe which would eventually lead to her pursing her dream of opening her own luxury label - ShopViixen. Having always considered herself a strong and independent woman, Sasha is a true feminist at heart and believes in embracing the sexy and unique qualities of all women. Her mantra “The Future is Female” lays the foundation for her success in the luxury fashion world. 
 
SHOP VIIXEN embodies Sasha’s true vision of both classy elegance and sexy sophistication. Every piece of her collection is carefully curated and hand-selected by Sasha from all over the world. The quality of materials and production are crucial to her brand as she tries on each piece before accepting in her exclusive collection. Her primary objective is to streamline the process of online shopping by creating a seamless and exceptional experience that allows women to see how her pieces accurately fit through product videos and analytical descriptions. 
 
Sasha is currently traveling the world on a mission to promote her brand and establish a better understanding of the up and coming fashion industry trends. She’s launching her fashion blog in 2020 in order to promote her unique style & personal vision of women empowerment. This blog is meant to educate and empower women about fashion, femininity, and the female future. The blog provides fashion enthusiasts with all the latest industry updates and educates them about the upcoming fashion trends. The blog is divided into four subjects - Fashion, Beauty, Lifestyle, and Fashion Politics + Ethics.
 
Sasha is extremely passionate about who she is, what she does, and what she stands for, so it’s only natural that her fashion ethics reflect her style as well. SHOPVIIXEN is 100% animal friendly and you will never find any fur or leather in her collections, unless its origin has been 100% verified as cruelty-free. Hurting our animal friends is simply not something Viixens stand for! 
 
Welcome to the world of SHOPVIIXEN!